Of course we are all missing the blinding obvious.
This is all in the 'name' of religion.
A mystical, magical God, up in the sky, promoting free will and not intervening.
Wasn't it in the 7th century when Mohammed heard a voice whilst walking in the desert, then a book written 32 years later and now, 1300+ years later, we still carry on none the wiser.
Awesome.