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Old 9th Aug 2014, 13:52
  #1635 (permalink)  
anothertyke
 
Join Date: Dec 2012
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I remember a lot of talk ten years ago about how the market would end up with legacies, easyjet and ryanair. Well Jet2 have shown that there was space to enter in the North and Midlands, the combis gave them 24 hours to achieve their planned rotations, their strategy gave them enough in hand to run 20 year old planes, they at least tried a mixture of 1 to 1.5 hour legs to AMS, CDG etc together with the longer trips, they developed Jet 2 Holidays as a pretty good portal, they achieved enough trust and credibility to do deals with independent tour operators. Put those things together and it was quite an enterprising strategy, not quite what anyone else was doing. These longer haul destinations --they would need to enter that market probably with 3 767s and I just don't see they would have any competitive advantage over TUI or THC nor where the year round markets would be out of LBA,EMA,NCL etc.
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