Further to my last post, I can't speak on behalf of AM but all of these viewpoints are very useful. Could I refer you to my previous comments regarding the Icons series? They were originally started as a spin-off from AM and primarily intended to be image-based. I wonder (based on previous posts) whether you think the written content is perhaps more valuable? It raises the question as to what content readers really want. History, anecdotes, technical data, scale drawings, colour scheme and markings drawings, "interesting" photos or good-quality "pretty" images...
Also, there's the question of what aircraft types are the ones that are of interest. For example, Sopwith Pup, or Spitfire, or Lightning, or F-15... or less-obvious aircraft (how I'd love to see a publication on the Varsity, but then I'm probably crazy)
Any thoughts?