WH904,
Oh, I see then... so you're a principal of AM, or at least a senior member of the editorial staff - and Nige321 would be a relatively junior employee. No?
GQ2 laid out the whole situation (as far as the ex-readership goes) much better than I did. Please take note of those observations.
At least I have my valued collection of AMs, all carefully shelved and indexed, to which I have occasion to refer, regularly.
I do hope you can find, again, the appropriate (and profitable) niche for AM because simply providing very similar content to FlyPast under a different masthead is not likely to work.
Cheers.