9-10K for a PPL??..
Asking for a midweek discount isn't unreasonable. There are many places that offer, for example, 5-10 hour packages with discounts for quieter periods. I wouldn't suggest paying for a whole PPL package upfront but there is minimal risk in a 10 hour package if you plan to fly it all in three weeks. Also something no one likes to mention is with packages you may find you exceed your package and end up owing the school money. Somehow the school doesn't implode when that happens. Don't pay large sums upfront though and weigh any discount against the potential loss.