It is neither, it is a Swiss Cross, as on the national flag of that rather hilly country. I suspect the local boys are just upset because they can no longer use their Porsche Design and Mont Blanc (isn't that Swiss as well?) cases. Maybe they could take the cross off and put a more suitable designer logo on instead?
Personally I think it is one of the worst designed flight cases I've ever used but I can't get too excited about it. I worry that our DSVPs should really have better things to concern themselves with than flight cases.
