UPDATE -
Hero's website has been revamped totally. They've taken the approach of highlighting potential tricks other FTOs use to trick students.
They now incorporate a 'pay as you go' payment scheme and actually give lots of advice on how to spot a shady FTO.
They make numerous references to being EASA/JAA certified also.
This leads to me two conclusions, either they've totally cleaned up their act and adopted new principles or it's an even bigger sham.
Any thoughts?