SAS - Bristol-Stockholm
The short season opened on Monday 30 June and so far only the loads for that rotation are in the public domain via CAA stats and show that 151 passengers were carried, an average of 75.5 per flight which would give a load factor in the low 60s%.
The Monday to Friday service is geared towards leisure customers at both ends of the route and before the service commenced there was a marketing campaign in Sweden funded by Bristol Airport, Destination Bristol, Bath Tourism Plus and Visit England.
The Monday morning and Friday afternoon timings are aimed at weekenders, those who might want a few days in midweek or any other combination of durations based on Mondays and Fridays, so clearly there aren't likely to be many business passengers.
Although the original announcement said the service would be operated by B 738 aircraft, and Mayfly continues to show that, it seems that the equipment is actually the B 736. That was mainly the type used when SAS last operated similar short summer seasons to Stockholm in 2007 and 2008. They also operated a longer seasonal Oslo service in 2008 from May at 3 x weekly with B 737-700s according to old Mayflys.
The BRS-ARN seemed to have load factors between 70% and 80% in 2008.
The recession and the major downsizing of SAS including the axing of many routes led to both BRS routes being discontinued after summer 2008.
The new central pier seems to have been operational for a week or two but strangely for an airport that is usually so on the ball with its press releases nothing has appeared on its website news section, although I did see it mentioned in the local press the other day in an article dealing with June's record passenger numbers.