Tony, Right on that my friend! That is why I told him to start with CAA/CASA guys first and see if it's worth it. EASA is a big hurdle as is from what I hear JAA conversions, so it's a case of crawling before he walks I think, but that said, there seems to be reasonable interest from some other places I floated the idea, so it may be worth at least testing the waters for him.
Way I see it is if he helps out just a few guys to get their ratings and saves them some serious money based on the amounts they would have to pay in their home country, then it's worth it.
This industry has enough hurdles to getting to that first paying job that adding inflated training costs to it just kicked you in the teeth while your down. I really commend anyone who can afford it in the UK or Australia, it's incredible the amounts some pay per hour there for a 22.