Some airlines rebrand themselves and think that will fix any problems at the heart of the organisation. It doesn't . A rebrand by way of a spiffy new livery or a name change is usually only window dressing, it doesn't change the core issues of an organisation, what is at the heart. I like to think of it as 'the glitter coated turd'. Once the glitter is scraped off the top what do you have underneath?
Of course I'm not referring to APNG specifically here, just saying that rebrands are normally nothing more than a bandaid solution or a marketing and
PR exercise in trying to hide the past without actually changing anything.