Skytrax awards are based on how many free seats and other goodies the airline hands out to Skytrax managers, in fact if one reads posts from some pilots working in the "sandbox" they regard the whole Skytrax rating system as a joke and a fine example of the way many things are done in the M.E. Skytrax is by no means the only company to carry on in this manner, its the "new world" of
PR Bull I'm afraid.