I repeat, I have never worked in the airline biz, nor even held shares in it. Secondly, it gives me no pleasure to predict the end of BA.
PAXboy; The business is about selling time.
BA is getting there and how is it responding to modern age variables?
Competition, especially low cost, has played a winning game with with labour. Now BA is getting to grips with it's labour contracts and that should be a huge victory. BA has always resisted this but what you resist persists until one finds an alternative. This is how BA is repositioning itself for the 21st Century.
BA is a life time project
