Prove it...
So there are plenty of posters who think PIK has a future, and similarly loads that think it doesn't, and the Govt should stop pouring our taxes into the bottomless pit to try to buy time.
To resolve this 'each slagging off the other' debate, would those who think it can be made profitable, confer, discuss, and agree the sources of new income, against the costs of continued operations. Once that becomes a positive number, we can debate it further; a back of a fag packet calculation would do. As Clarkson would say "how hard can it be?"
To make it easy for you, you're looking for £1m/month of revenues to begin the exercise...and we'll take it on from there.
The ultimate winner gets to be the new MD of the new PIK business model.