ATNotts,
Traveling from BHX I quite literally "fell in love" with the "Swiss" product, BTW I worked in aviation for 30+ years, Swiss's cabin's are so clean, their crews so ultra friendly, their fares between BHX and Italy were often cheaper than the so-called loco's and one got a complimentary coffee, beer and a snack on each sector ... I also utilised Swiss BHX/HKG/BHX and the crews are as professional and friendly intercontinental as they are inter Europe.
Then they went and spoiled it all by putting Helvetic on the BHX sectors