Thanks mixture. With regards to a well known beverage company, I should have specified more clearly that they are risk averse with their brand. After the 'new Coke' debacle, they have not experimented much. They might well be saving cash behind the scenes but the brand has to be kept inviolate.
I agree about tele-conferencing, which I was involved with from the mid-1980s onwards during my time in telecommunications. Folks will recall (and here I risk yet more lambasting) that one of the reasons (please note I say one) of the reasons that Concorde fell out of favour - before it's demise - was the arrival of the laptop computer. If you can work across the Atlantic, you don't need to get there so fast.
Today's 20-somethings have grown up with tele-conferencing. So I repeat that I am sympathetic to the old crowd of carriers but it is a one way street.