What I found hard to believe was that they spent £0.5 million on "Generating Voluntary Income". That's nearly a third of the contributions! Unbelievable!
Fund raising is a big industry now. Those friendly young people who ask you to sign up to long term commitments to some worthy cause or other are NOT working for the worthy cause, but for the fundraiser the cause has hired. I don't know what the average costs are, but there's a rumor that the first year's donation mostly goes to the fundraiser. More snouts in the trough.