Address -
S)trength
W)eaknesses
O)pportunites
T)hreats
Get a book on business plans so you can follow the standard format.
What is your niche and what is your "unfair" advantage? Investors like you to have an unfair advantage.
Anticipate competitor's reactions.
Four P's
Product
Place
Price
Promotion
Don't get into a pricing war as no one wins. Work with the 3 other P's.
Get familiar with the 2 X 2 matrixes to position your product.
Also, think about the current business/regulatory environment and try to project what the environment will be in the future. An example would be the New York City tour rides before and after 9/11.
Hope that helps.
Last edited by OffshoreHeli-Mgr; 16th Jun 2014 at 14:09.