The ORD fire was handled as best was thought possible at the moment. The limitation exceedence was small I believe. I believe it was said that the step in the emergency checklist was not significant.
Uh, wrong. It was f*cked up, plain and simple.
As an airline, we still have a lot of pilots with the misconception that commercial comes in front of safety. This will work great until it doesn't, at which point we will have one of those accidents people discuss years later in every CRM course across the industry.
The fact this still exists at such a major airline tells you how broken the internal workings are.