I find it strange, really strange, that people who fly aeroplanes are so emotional. The cockpit is not a good place for emotion.
I've had some interactions with Bose X. Likeable? Not that I noticed. Professional? Yes, definitely. Reliable? Absolutely. Knowledgable? well, he knows a lot more than me so who am I to judge? Good bloke to spend time with on a night out with the boys? I've got no idea, I have my own mates for that.
I run a small business in a similar environment to aviation businesses that has its' own specialist forums.
I do not court business from those forums because the people who populate those forums are not the kind of customers I like to encourage.
I wonder if Bose feels the same?