What exactly have they done wrong?
What laws are Norwegian breaking? Creating convoluted and creative corporate structures is hardly anything new, nor unique. Plenty of multinationals hiding the cash in Ireland and the Netherlands.
That some on here don't like what they pay. Well don't work for them. (A little perusing seems to indicate that their T&C aren't that bad)
Seems much more like they represent a threat to the established players who are creating smoke to cover up deficiencies in their own product.
I have a dog in the fight as I have a RT enhanced economy ticket from JFK to Oslo for August. Fully refundable/changeable for $ 1600 on a new 787. If they want to sell tickets for that price and figure they can make money , who am I to say no.