I am sure Stobart Air team have looked carefully at cities/regions that have a good demand for a London connection. I hope that local people will also want to visit some of the new destinations, but of course they have a lesser demand than London. If I was a travel agent again, I would really be pushing these routes helping people who don't/can't book hotels online, with suggestions and telling them what to see there. It's easy to get some lovely big posters from the various tourist offices to stick up on the wall!