I find it difficult to understand how the regional domestic services have turned in such losses.
I used to travel these routes very regularly from NCL, until they were almost all axed, and they were almost always 80-100% full.
I once sat down with a mate who was an ATR captain, and we worked out that at the then £280 flexible (egnt-egac) sector fare, four passengers would pay the fuel burn, landing/handling, flight crew, and apportionned lease charge for the aircraft.
Where does all the rest disappear? It costs 1p per transaction to BA to book on-line, and the £10 supplement more than covers the £4 cost of a telephone transaction. Could it be the excessive number of executives and accountants on their grossly inflated and undeserved salaries?