Bit of a shame but hardly surprising. Considering most of us with a keen interest in the aviation business did not know it was starting I wonder how many potential passengers knew.
Maybe the P & J was full of advertising but I doubt it.
Maybe the wrong airport was being used. If it was Glasgow Prestwick I would have thought lots of business people would have been glad to use the free rail services or connections to all those low cost European flights not accessible elsewhere.
Good luck to them anyway. Wish them success.