As someone said this is a typical Branson free bit of publicity.
The very idea of Virgin having Concorde as a loss leader to wave the flag is nonsense. Remember Singapore Airlines own 49% of Virgin and so far have poured money into the Airline with still no return on it's investment. SIA are in enough deep mire as it is with the SARS virus and War having a devastating effect on it's profit,although the financial results to 31st March should still be good and no thanks to any contribution from Virgin !!There is not any more money in the SIA kitty to bail out Virgin anymore.