I can accept that some individuals here are adamant that they aren't influenced by advertising or brand positioning etc, but it's entirely missing the point. The fact remains that masses of people can be (and are) influenced by strong or bold marketing and positioning. Very simply put, it's more than worthwhile for Samsung to do this because it brings in more money than it costs.
And I have to say I'm also surprised that it's causing so much upset, it doesn't bother me one bit if an airport terminal is called Samsung, or a football stadium is called Etihad. Admittedly it always sounds a bit odd to start with but it's usually familiar soon after.