Laarbrunch.
I agree that ads affect us a lot more than we think. But I also think it works both ways. I don't like Samsung having had a bad experience a few years back.
So hearing that they believe that spending a lot of money, and trying to create a correlation with something that has little to do with their products, makes me question their intelligence.
Do they really think that this will help change the views of people like me? It may be appealing to their current customers, but for the rest of us ...