Despite Hrdlicka’s optimism, there are still many who believe Jetstar has bitten off more than it can chew in the competitive Asian market. The Jetstar boss argues the Asian strategy is not as well understood as it should be because of the way it’s structured. The common branding leads many to assume that Jetstar owns the airlines.
“Effectively we have investments in each of our foreign operations,’’ she says
Um, we don't own the airlines, we have 'investment' in their operations.
So we part-own them, then?
Isn't that like we've stopped beating our wives, only just a little bit?
And when someone argues that it's not well understood because of the way it's structured, that begs the question "then why did you structure it that way?"