Quote: "Joyce was targeting capacity, seemingly at the expense of market share if necessary. Borghetti doesn't care about capacity, he is only interested in market share, ....."
Vorsicht,
I think you are a bit confused, it was Dixon and subsequently Joyce who were adamant about their 65% market share "line in the sand" and it was Strambi who openly stated last year "for every Virgin aircraft added we (Qantas) will add two"
QF have been market share driven and attempted to achieve that by increasing capacity. Borghetti's focus was primarily on yield.