This begs the question. "Has the Qantas Group spent so much trying to get to where they want to be, that they cannot afford to take the losses to get back to where they SHOULD be?"
For some time now, I have wondered about a "point of no return" for Qantas. It seems to me that the current business model has cost a lot of money and continue to cost unaffordable larger amounts of money. Losses continue to mount and Joyce and co. remain unrepentant.
Something just has to give.The capacity war appears to be in a hiatus now, so what's next?