I didn't look into it too thoroughly as I'm not seriously thinking of starting the course, but as far as I could see it is just an inflated groundschool pricelist structured to allow massive reductions so that the word "scholarship" can be flagged about everywhere (and illicit the response that you have shown) and then to draw you up to them for a "scholarship suitability test" (to get their feet in the door).
But then again that could just be me being cynical!