Has Eileen finally capitulated?
Has the board finally seen the light?
Can we all start looking forward to an industry that isn't self destructing?
I don't know that this is the end of the war but it is definitely the beginning of the end.
Finally, it appears that someone has woken up that the S-curve needs to go down the s-bend. It was always dubious economics based on a decades old theory that pre-dated LCCs.
The money that QF has wasted in this exercise has been staggering. I have long believed that allowing the market to settle as a cosy duopoly wth QF having between 50 and 55% market share will generate huge profits for both QF and VA. Chasing a market that doesn't exist with wasted capacity has been madness. A decent board would make the CEO and his cronies walk the plank.