Look at the Air France, KLM and Lufthansa presence going to the Far East and compare to BA with BKK, SIN, HKG, PVG, PEK, ICN, Chengdu and SYD. Under ten, not great. (bet I missed a couple!)
Our hub airport faces overwhelmingly to the US which is essential for BA to make money but constrains growth into important markets at the same time. We are being marginalised, albeit slowly, but it appears unmistakeable I think.