What these dimwits running QF fail to realise is an airline is part of the travel experience.
QF use to employ the Thai flight attendants based in Bangkok. They'd run these flight attendants between Thailand, Europe and Australia.
Pax use to get on an with a puzzled look, wondering why the cabin crew were Thai.
Part of the travel experience was an introduction to the culture they were about to visit on their Australian trip. Maybe a discussion on points of interest to visit at their destination.
All that was lost with the Thai cabin crew.
What made QF different was brand Australia & the morons running the joint thought they could 'copy' that with cheap Thai labour.
Once the product differentiation was gone, there was less a motivation for pax to choose QF.
MC.