Ahh I see what you mean. Quite. Remember the whole FTO industry has a massive concern for ensuring new people walk in the door every month. The Peter Moxham "Be ready for the upturn" article in Flyer this month is far too upbeat for my liking... until you remember that Flyer is funded from the dozens of FTO adverts in its back pages.
Its not a nice industry to be at the bottom of.
WWW