Ryanair at Stansted used to mark all flights as 'Final Call' on monitors post security as soon as the boarding process opened. Presumably this encouraged passengers in the shops to immediately stop shopping and run to the gate (often to see a long queue waiting to board), denying retailers potential sales. Now Ryanair flights initially show as 'Boarding' for a while. Has someone at MAG retail put pressure on Ryanair or handling agent to change their practice in return for lower price airport charges, or is this just a part of the new friendly / cuddly Ryanair image ?