Something about yields amongst all of this....
I find this guy good at providing an alternate view to those of the expert and creedy.
Truce in Qantas, Virgin Australia dogfight a false dawn? | Aspire Aviation
Importantly, one should bear in mind that it is yield, or revenue per RPK measuring the return of airfares per unit of passenger traffic, that contributes to an airline’s bottom line. Qantas’s yields are currently at the lowest level in more than 10 years whereas Virgin has been reporting higher yields, owing to its successful capture of corporate travel contracts which the airline puts at high-20s. While it is true that Qantas still enjoys a revenue premium against Virgin, it is increasingly apparent that Qantas has not benefited from the recent rise in business class airfares which have soared to an index of 92.7 in April 2014, the highest since November 2011, according to the Bureau of Infrastructure, Transport and Regional Economics (BITRE).