Its not a well written piece. Considering the massive amount of material that SAA supply on a daily basis to fuel public loathing of the bankrupt little state run mess you would think the Cape Times could have made a more persuading argument.
Luckily in the race to the bottom they have SA Express as competition so it is entirely possible that they are currently only the world second worst airline. Knowing how this may annoy them I suspect they are working on ways to reclaim the bottom spot.