If it is coming to the UK....note for COS.
1.Put it on static display (as a minimum) at both RN Air Stations when they have their Air Days (if they still are or do). That alone will put thousands on the attendance (and money in someone's pocket needy pocket other than....
2. You've got to sell this hard. The public are becoming jittery about the UK defences overall military ability. They need to see something positive that is being bought in their name for their defence.
3. Need to back this up with the public to see and meet the people who will be flying, maintaining and operating this aircraft. Show off the best young Naval people.
4. Spin it, spin it and spin it.
And if you have any balls... invite the Russians over to the same party and let them show off their latest hardware.
* If its too late to do this this year then do it next year, but do something.