PPRuNe Forums - View Single Post - SOUTHEND - 4
Thread: SOUTHEND - 4
View Single Post
Old 25th Apr 2014, 13:30
  #1292 (permalink)  
Cyrano
 
Join Date: Nov 1999
Location: Ireland
Posts: 1,621
Likes: 0
Received 0 Likes on 0 Posts
Originally Posted by willy wombat
Only time will tell. It will be interesting to see what happens. Do you or anyone else down SEN way have the split for easy as to what percentage pax UK originating vs other end of route originating. That may give us a clue as to what extent SEN being recognised as a gateway to London.
I wouldn't really agree, to be honest. On all existing routes, SEN is one London airport among others so is competing with the other London airports. On the new Stobart Air routes, SEN is the only London airport served, so the marketing in each of the outstations will be:
FLY DIRECT TO LONDON (Southend)

and if you are in Groningen or Caen or somewhere, I think that's a pretty appealing pitch.
Cyrano is offline