QANTAS has come under attack over a “tacky and disrespectful” marketing campaign in which wine specials were spruiked to “celebrate Anzac Day”.
A Qantas epiQure mailout invited recipients to “celebrate Anzac Day” with a discount on a bottle of Taittinger Brut.
The promotion has since been replaced with a special deal to “celebrate autumn”.
Backlash on Twitter saw the airline labelled “tacky” and “no longer Australian”.
“We apologise for any offence caused,” Qantas posted to those complaining.
“The epiQure campaign has been withdrawn.”
Follow-up tweets suggested the airline email an apology to all those who received the original mailout, and make a donation to Legacy.
Happy Anzac day you bunch of pricks