Well, it does look veeery similar to one I bought about 8 years ago. It met a rather spectacular death, bursting into flames alles über. I didn't intentionally torch it, it just took an early bath of its own volition, giving me that most welcome opportunity to say "sod that, I'm never having one of those again".
A week later, I was very poor, but very happy coming out of the Big Green Egg shop.