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Old 17th Apr 2014, 04:55
  #2290 (permalink)  
EI-BUD
 
Join Date: Nov 2006
Location: Northern Ireland
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This mention of dub airport use by NI customers comes around each year. Can anyone explain precisely how DUB measure this?

Do all the airlines share the booking data with DAA??

It is not alarming one bit, even LHR being the most popular in fact should be expected, people from Armagh , South Down, Fermanagh and Tyrone will little DuB being as easy to reach as Belfast airports, closer or more convenient .

BFS,BHD and LDY could produce similar metrics showing passengers from Louth, Cavan, Monaghan , Leitrim Donegal and Sligo using NI airports. I would suggest this is very significant also....

Sounds to me like DAA publicity team saying that the big advertising campaign in NI is working and I'd suggest the need a broader measurement to assess success of their marketing campaign ...
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