I support the "Traffic Oodnagalahby,..." instead of placing the name first - because when the fumble-fingered switch flicker cuts off half of his first word, we will still know where he is, instead of having to wait until the end of his call for him to repeat the place name.
Also for the IFR people to include VFR descriptions:
"Traffic Kingaroy, Cessna Whisky Delta Echo, 6 miles northwest at 3700', turning inbound on the NDB, traffic Kingaroy"
"Traffic Hervey Bay, helicopter Hotel Echo Gecko, 10 miles northwest approaching Whisky Foxtrot for straight-in approach runway 11 Hervey Bay"