Bit Boring, but...
Having been involved with a start-up venture myself, seen the challenges etc. I am wondering whether they have thought of the small things such as, I don't know, a reservations system? Open Skies give a three month implementation time-scale, others that are not open skies offer a (very) slightly reduced time scale but are not designed for this type of operation - or needs to be refined at least.
Sounds dull but does anyone have any info on this side of the business? Who is their systems person, where is their call centre? What system they are using?
There are other small things such as the obvious marketing needed, out-station presence, cabin crew training and interviews, It just seems too rushed, and not thought about on anything other than the superficial level.
Anyone?