They could perhaps be doing a better job of getting the message across that by buying Mac you're not necessarily choosing between Mac or Windows.... Windows runs perfectly well on a Mac either natively (Bootcamp) or virtualised (VMWare or Parallels).
There are other areas they should highlight too.
And therein lies yet another one of those problems with mac. So not only do you have to pay premium dollars for it, if you want to run half the software out there, you then have to either dual boot and pay for another OS, or run a virtual machine and pay for another OS.
As I said earlier, you can do a lot better with your dollars than buy a MAC. The current generation of Windows OS's is in my opinion more stable than OSX (and yes, I speak from experience working with hundreds of apple devices) and you can pick up a full system for a mere fraction of the price of a mac.