jmj and 6330
None of this legal eagle/"marketing strategy" talk plays into the current situation in any way. Boeing and other commercial interests are barred from releasing information by international law and treaty agreement. So are any governments outside of Malaysia.
The Australians have taken the lead in SAR and as such will disseminate information regarding that part of the MH370 saga, but the primary control of information on the loss of flight MH370 remains with the Malaysian government.