The indifference shown towards advertising and marketing by airlines starting services from regional airports never ceases to surprise me. It's a version of the "build it and they will come" philosophy. Airlines are prepared to pour tens of thousands of pounds down the drain running services that nobody knows about rather than spend a few more thousand on publicity in the local media, on hoardings etc. Why do they think Richard Branson dresses up as an air hostess, or flies into a new airport in a blaze of photographs...... he may be a bit of a pain, but people are aware of his and his arline's existence.