Consider the source....
When the company addresses 2-3 tonnes of fuel wastage in APU fuel burn for no other reason than laziness on the part of the ground crew, then I'll comply.
When we stop carrying ridiculous amounts of fuel to "protect the hub" for no sound reason, then I'll comply.
When we stop wasting fuel to make up 4 minutes on a flight by flying at M.87 so that 3 passengers can make their connection, then I'll comply
Otherwise its just another bit of comedy/calamity
Sounds like someone might have gotten some pressure from above...but I suppose he could always just leave if he doesn't like it here.