I thought this was a very interesting new service from the US.
Uber for fliers lets anyone catch a ride in a small plane | Springwise
So (here we go.....) if as a pilot you were making the trip anyway and the passenger only paid half the cost would this be legal in the UK?
Is it any different from saying on a forum, "I'm off to x destination - anyone want to come along for the ride? Would appreciate contribution towards costs."
Tin hat on.
Shall I start a separate thread about insurance implications......?