Is indeed what the Swiss did when they created Swiss out of the ashes of Swiss Air.
WorthWhat thanks for the link, interesting read and there is a connection to Qantas..
Meaney To Lead Swiss Sales Efforts - Business Travel News
January 20, 2003 - 12:00 AM ET
By David Jonas
Swiss International Air Lines began the year with a new chief commercial officer who aims to restore profitability and further improve the premium travel experience. William Meaney, 42, is a managing director in the airline's top management team and responsible for strategy, network, products, services, marketing, sales and cargo. Most recently in senior management at Star Alliance, Meaney now reports directly to Swiss CEO Andre Dosé.
"Swiss is a startup, a turnaround and a merger at the same time, and flies more than 120 aircraft," Meaney said. "That has not been achieved before. I was brought in to take the next step in the commercial portfolio and do it in a fairly difficult environment." The carrier last April launched from the combined remnants of defunct Swissair and regional carrier Crossair.
Which lasted for about a year..
William L. Meaney, the airline's chief financial officer, said that the airline had to direct its efforts "not to what we think the customer wants, but what the market is telling us the customer is willing to pay for."
World Business Briefing - Europe - NYTimes.com
William L. Meaney, 43, Managing Director Commerce and a member of SWISS Executive Management, is to leave the company by mutual agreement. The decision has been taken in the light of differing views on the company’s future management structure.
In the wake of the decision by the SWISS Board of Directors to adopt a new management organisation based on the present three Managing Director positions, William L. Meaney and SWISS have agreed to part company.
The decision has been taken as a result of the parties’ differing views on the company’s future management structure
21.11.2003
He certainly gets around..